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Regent Street as seen from a rickshaw

O2 & Virgin Media
Branded Rickshaw Campaigns in London

We supported branded campaigns for O2 and Virgin Media, delivering high-impact mobile advertising and experiential activation across Central London.

Using our fleet of branded rickshaws, including our exclusive Bubble Rickshaw, we helped create strong visual presence, audience engagement and movement throughout key high-footfall areas.

Campaign Objective

The goal of the campaign was to increase brand visibility and public engagement through a mobile, eye-catching format.

By using rickshaws as moving advertising platforms, the campaign was able to reach audiences dynamically across busy London locations rather than relying on static placements.

Our Approach

We provided a coordinated fleet of branded rickshaws, ensuring a consistent and professional appearance across all units.

The Bubble Rickshaw was used as a standout feature, offering a modern and distinctive design that naturally attracts attention.

Routes were planned through high-footfall areas including Covent Garden, Soho and the West End, maximising exposure and interaction.

Campaign Execution

Our experienced riders delivered the campaign with a focus on reliability, presentation and audience interaction.

The combination of movement, branding and visibility allowed the campaign to generate organic engagement, with the rickshaws becoming part of the street environment while promoting the brands.

Results & Impact

The campaign achieved strong visual presence across Central London, creating memorable interactions between the brands and the public.

The use of branded rickshaws provided a flexible and cost-effective alternative to traditional outdoor advertising, while delivering a more personal and engaging experience.

Why Branded Rickshaws Work for Campaigns

  • Mobile visibility across multiple locations

  • High engagement compared to static advertising

  • Strong visual impact with coordinated fleet presentation

  • Flexible formats for different brand needs

  • Ideal for brand activations, product launches and promotional campaigns

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O2 bubble rickshaw used for experiential marketing campaign in London

Our Previous Clients

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